As mentioned on my last blog post, Latina Bloggers: Rise of the Mami Blogueras Part 1, moms have strong purchasing power and their consumer behavior is based around their family, lifestyle and life experiences. The above graph was researched by Advertising Age and you can see that the top three purchasing influences are personal care, clothing and books. Marketers need to develop strategical campaigns that will help drive brand loyalty and product purchases for each of these purchasing influences. The greatest challenge lies in capturing the interest of the Latina moms and that’s where the mamiblogueras comes in. Mami blogueras not only post product information and reviews but also personal experiences and how it involves the everyday lives of their families. Marketers are now taking a closer look at the mami blogueras as they utilize their blogs to monitor product satisfaction and to encourage personal product reviews to boost overall popularity. One perfect example is General Mill’sQueRicaVida, a site focusing on Latina moms and families. They celebrated its re-launch by inviting Hispanic journalists and bloggers to a special gala in Miami and of course the very special guests are the mami blogueras because they are the key element in QueRicaVida’s online media campaigns.
A recent conference focusing on successful women bloggers held in New York City called the BlogHer Conference 2010 with the support of LATISM (Latinos in Social Media) is proof that now more than ever Latina bloggers have the ability to utilize online media, control content, gather information and be involved with communities of shared interests. One particular niche that caught my interest are the Latina mommy bloggers or the “mami blogueras.” After some time researching I can see why the mami blogueras are becoming the ultimate resources for parenting tips, shopping, cooking and family care.
I really could not believe it. The same organization that has called net neutrality the civil rights issue of the new century has created a strategy to take advantage of the minorities it claims to protect. The New York Times and The Hill, reported that advocacy group Free Press and the Pacific Foundation joined forces with the Harmony Institute to develop a report on how to change our minds on net neutrality… at the movies.
After overcoming the initial shock, and coming to terms with the fact that Free Press had actually paid for a report that suggests people can be persuaded to support their own version of net neutrality I dove in for the details.
Salitre: True Colors of Puerto Rico.
Producer -- Barbara Crudeli
Director -- Otto Flores
Director of Photography/ Editor -- Alex Berge
When we think of branding, we think of ads, radio and television commercials, special events; any form of medium that will communicate to the audience. Normally we have imagery and text that are combined in a way to tell a story to the intended target market the value of a product or service. That’s what branding and advertising is all about, good storytelling.
This blog was something I needed to post because this is an artist that everyone should check out whether your Latino or non-Latino. I happened to find New York based artist, Santiago, on Facebook through a fellow colleague of Latino cultural studies and also an online mentor, George “Urban Jibaro” Torres. George also has his own blog called Sofrito for Your Soul, a great blog that promotes Latino cultural heritage.
After seeing some of Santiago’s artworks on his Facebook Fanpage, I went ahead and studied his personal website, RiceandBeanz.net and what I saw visually blew me away. As an Art major at the University of North Texas, I was in classes that focused on European art studies, which is good but I wanted to study more art within Latin American culture. Fortunately, they offered a Spanish Colonial Art class before I graduated which really encouraged me to research Latin American art on my own. Read the rest of this entry »
Well, it took quite some time but I managed to complete a fun digital video project about the Latino Cultural Center of Dallas. This was a video project that I felt was a great way to help promote the knowledge of Latino art and culture here in Dallas. I would like to thank the center’s media coordinator, Irasema Romero, for assisting me. You may know by now of what’s going on in the United States among the Latino population. Politics aside, I think we are so succumbed by the narrow stereotypes portrayed by mass media that some don’t even know the beauty of Latino art and culture and how they help contribute to American society. The Latino Cultural Center of Dallas helps to spread that knowledge to both Latinos and non-Latinos. Read the rest of this entry »
After I graduated from college a couple years ago, I decided that for a gift from my friends and family was a cruise throughout the Caribbean…by myself. At first, I was abit nervous because it was the first time I have been away from everybody that I know, but I knew in my heart I had to start building my own sense of independence and what better way than a reward from all the hard work of making the Dean’s List for several semesters and graduating Cum Laude. Read the rest of this entry »
This week we have seen the first teams play in the 2010 FIFA World Cup of Soccer (or Futbol for the rest of Latin America). Of course, broadcast channels such as ESPN and ABC are covering the games but not as intensely. Latinos living in the United States and Latin America are avid soccer fans, it’s part of the culture as much as baseball and football is part of the United States and that’s where Univision comes in. In this year’s event, Univision, the broadcast network channel that produces programs for Latinos, is going all out to offer soccer fans access to up to date FIFA World Cup information through online and new media technology as well as traditional media campaigns.
Four years has passed and now it’s time for the 2010 FIFA World Cup of soccer (or futbol as it is called in Latin American countries). You might think of it as the superbowl of soccer that pits 32 soccer teams from around the world against each other to be the world champion. I know for countries who are pure soccer fans, particulalry in Europe and all of Latin America, it will be an intense and emotional few weeks, as teams advance or get eliminated.
This blog post has the final two sessions that I attended at the 2010 Hispanic PR and Social Media Conference on Day 2.Please check out my previous blog posts if you want to read more of what I posted while I was at the conference. It was very informative and I hope you’ll get alot out of it.
Meet the Blogueros: A Roundtable Discussion with the Top Guys in Social Media
Bloggers don’t want jazzy words they want content, keep it simple.
Use feeds in blogging
Give your blog a personality
Bloggers, accept releases that you believe in
When receiving products for review, give it disclosure and it’s yours to keep
Insights on the Do’s and Don’ts of Hispanic Social Media Measurements
How to engage.
Social equity equals trust
Do your research
Determine your goals
Determine a profile that works for you (brand)
To be successful at Twitter.
You have to build trust and credibility
Be human
Do not buy Twitter followers
Do not overpopulate tweets with brand messages
Retweet articles unless you actually read it
Determine how influential you are within your community. Use Tweet Level or Twitalyzer
Don’t automate
Be conversational
Follow people who are relevant
Answer @ replies
Use Twitter to also ask questions
Your story’s potential reach.
Hispanics are 31% more likely to be in Twitter than the net population
Measuring realistic growth prospects based on the brand’s equity against key competitors by Hispanic sub-segment
In social media, don’t over commit sales growth
Optimize your targeting technique on a weekly basis
Find the audience even when the client isn’t looking
Expert monitoring and analysis allows for informal decisions
Action listening incorporates discernment
Your Ultimate Guide to Scoring Great Coverage with Traditional, Broadcast and Online Hispanic Media
Latino media is all about connecting to your culture.
Trends: Hispanic print first to penetrate a certain market
Latinos are informal and personal
Make sure what you pitch affects the Hispanic culture
Latino media-appreciate them to reach them
In press releases, know who you are targeting. Blind distribution is dead
The most important angles stories: Advice for living, entertainment, education and family
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