This digital archive contains pdfs and e-text that I have collected during my continuing research into Hispanic marketing and Hispanic culture. Please feel free and download them for your own personal research.

Hispanic Marketing

Hispanic Marketing 101
published by Latino Print Network, 2008

The Rise of the Real Mom
published by Advertising Age, 2009

College Access Outreach Reaching Latino Populations
published by Illinois Student Assistance Commission, 2010

Hispanic Women Lead the Mom Market
by Maria Trivisonno, 2009

Hispanics and Direct Marketing and Advertising
by Pradeep K. Korganokar, Eric J. Karson and Daulatram Lund, 2000

Journal of Spanish Langauge Media
by Dr. Alan B. Albarran and Christine M. Paswan, 2010

How to Reach Chicago’s Mexican Market: A Case Study of Local Businesses Doing it Right
by Olga Camargo. 2008.

2009 Hispanic Fact Book
published by Advertising Age and Crain Communications Inc.

Hispanic Cyberstudy-2010
by AOL Advertising and Cheskin

Hispanic Consumers an Untapped Opportunity
published by MarketingProfs.com

The Online Latino. A New Digital Native
by Esteban Contreras

HispanicPRpro.com: 2010 US Hispanic Social Media and Marketing Overview
by Adam R. Jacobson

Multicultural Communications Perspectives: Communicating to the Hispanic Market
published by PR Newswire

Julio Cesar Chavez Campeones: Grand Opening Case Study
by Torres Marquez Communications

Hispanic Market Overview
published by Jake Adams Editorial Services and Research Consultancy in partnership with HispanicAd.com. 2010

U.S. Hispanic Social Media Guide
published by Manny Ruiz and Angela Sustaita-Ruiz. 2010-2011

How Young Latinos Communicate with Friends in the Digital Age
published by the Pew Hispanic Center. 2010

Life in Spanglish for California’s young Latinos
by Ana Lucia Gonzalez. BBC News. 2010

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories
by Craig J. Thompson. Journal of Marketing Research. 1997

Market-Oriented Ethnography Revisited
by Eric J. Arnold and Linda L. Price. Journal of Advertising Research. 2006

Using Ethnography in Strategic Consumer Research
by Richard Elliot and Nick Jankel-Elliot. Qualitative Market Research: An International Journal. 2003

Hispanic Media Influence Grows in Election Year
By Laura Wides-Munoz, AP Hispanic Affairs Writer. 2010

SEO in Spanish: Reaching US Hispanics Audience Online
by Sarah Skerik, PRNewswire. 2010

Reach Hispanics with Mobile Media to Promote Flu Vaccination
presented by Yo Me Vacuno. 2010

Hispanic Consumers: Not All the Same
presented by BIGresearch. 2010

Digital Trends in the Hispanic Marketplace
presented by BIGresearch. 2008

Journal of Spanish Language Media, Vol. 3
published by the Center for Spanish Language Media. 2010

The Journal of Internationalisation and Localisation, Vol. 1
published by Lessius University College. 2009

Multicultural Marketing in Contemporary US Markets
by Dr. Chang-Hoan Cho, John Holcombe and Daniel Murphy. Insights Marketing Group. 2004

America’s Latino Future 2010, 2015 and Beyond
by Arthur R. Rockwell. Geoscape. 2010

U.S. Latinos Online: a driving force
presented by IAB Hispanic Research Working Group. 2010

Marketers as Publishers: How to Leverage COntent and Online Tools to Engage Latinos
by PR Newswire, 2011

Hispanic Culture

Becoming an American Parent
by Krista M. Perreira, Mimi V. Chapman and Gabriela L. Stein, 2006