
The Circles of Intimacy illustrates the different levels of social networking.
After studying the book Evolutionary Psychology by Dunbar, Barrett and Lycett, I really became interested in the anthropological concept of tribal communities and networking. The concept still remains the same after thousands of years but with today’s online and social technologies, networking has expanded not only from a local level but a global one as well. Today’s technology has allowed us to develop communities on the Internet despite geographic location, state of economy and level of education. The key factor is despite the advancement of technology, the technology has allowed us to be more human and communicate with like minds, another element of human/computer interactions and relationships.
As part of my personal research, I wanted to create an enclosed ecosystem within the newly developed Facebook Group option. The purpose of this ecosystem is to develop social intelligence among members of a community who share interests in both Hispanic marketing and online media. I theorized that unlike a Facebook fanpage or a Linkedin group, my Facebook Group will be more active in collaborating, sharing information and engage in topical discussions because the members will quickly trust each other and eventually communicate with each other not only at a professional level but also at a social level. The group started out at 45 and now it as grown to 150. I’m proud to say that the research was a complete success and it continues to be very active. (more…)