Archive for the ‘Hispanic Marketing’ Category

Kmart’s Madres Y Comadres Online Media Campaign Targets Latinas for Christmas

Madres y COmadres

Maria Fernanda Rodriguez and Loren Escandon are the main actresses in the Madres y Comadres webnovela series by Kmart.

I was presented with this online video campaign by Akua Harris of ICED Media and I thought it was a great example of utilizing various online media platforms to target a particular Hispanic niche market with creativity, culture and most importantly, research.

Madres y Comadres (Mothers and Wives) is an eight-part original Spanish language webnovela campaign on YouTube that uses humor and the Christmas season to tap into the unique challenges that Latina women and their families face today, which is their focus throughout the campaign.

(more…)

TwitterFacebookLinkedInStumbleUponDiggRedditEmailPrintFriendlyShare

Video Book Review of Seth Godin’s Permission Marketing

I just completed reading Seth Godin’s book, Permission Marketing, and I thoroughly enjoyed what he wrote about the concept of building good customer relationships. Seth Godin offers great case studies of how business can be successful and cost effective through human engagement. Basically, strangers become friends and friends become loyal customers, just what’s labeled on the front cover. The content of the book is very easy to follow and is great for research for your own campaign or as a information resource even though it was published 12 years ago.

Related articles

TwitterFacebookLinkedInStumbleUponDiggRedditEmailPrintFriendlyShare

Being Puerto Rican Facebook Fanpage Is A Thriving Online Community

 

Being Puerto Rican

Being Puerto Rican is all about Puerto Rico

Creating and managing a Facebook fanpage is both exciting and challenging but if you have the patience and passion then soon enough it will become a very active and engaging online community of like minds and interests and this is how Being Puerto Rican became successful. First, I like to thank Lance Rios, creator of Being Latino, for giving me the opportunity to manage Being Puerto Rican. He noticed the kinds of content that I was sharing within the page and so he offered me the opportunity to manage it for him and of course I humbly accepted.

(more…)

TwitterFacebookLinkedInStumbleUponDiggRedditEmailPrintFriendlyShare

Learn Spanish SEO at The SES Conference and Expo

SES New York

SES New York The Leading Search and Social marketing Event

I was excited to find out that Google will be having offices in Latin America which shows that there is a growing interest in the Latino market and that means more emphasis will be placed on improving keyword optimization in the Spanish language. The Spanish language translated into English is challenging because Spanish words from various Latin American countries have different meanings and connotations. Fortunately, there are experts out there that have experience in providing vital education in this area and luckily some can be found at the 2011 SES Conference and Expo on March 21-25 in New York.

According to the website, the SES Conference & Expo is the leading global event series that educates delegates in search and social marketing, putting a special focus on tactics and best practices. SES Events provide instruction from the industry’s top experts, including representatives from the Search Engines themselves. Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. SES New York will be packed with 70+ sessions, multiple keynotes, 100+ exhibitors, networking events and parties.

The Focus Latino Track will be on the second day on March 23 of the conference, and will feature speakers like Mark Lopez from Google and Giovanni Rodriguez from BroadVision. Latinvision is sponsoring the track. The sessions presented is the Focus Latino Introduction and Opening Keynote, Reaching Latinos Through SEO, Search and Social Marketing to Latinos and Analytics for the Latino Markets. Check the agenda schedule online for more detailed information. I really encourage those who want to learn more about SEO to attend.

Related articles

TwitterFacebookLinkedInStumbleUponDiggRedditEmailPrintFriendlyShare

Texas State University Center for the Study of Latino Media and Markets

Dr. Federico Subervi and Dr. Sindy Chapa

Dr. Federico Subervi and Dr. Sindy Chapa

A couple of months ago, I introduced myself to a professor, Dr. Federico Subervi, at the 2010 Spanish Language Media Conference and he gave me a brochure of what his university, Texas State University San Marcos, has developed to educate students and professionals alike on how to better develop strategies to the growing Latino consumer market. The information posted is actually taken from the brochure but after reading it you may want to consider in checking out the program yourself. (more…)

TwitterFacebookLinkedInStumbleUponDiggRedditEmailPrintFriendlyShare

Video Book Review of UnMarketing by Scott Stratten

After reading Scott Stratten’s book,  UnMarketing, I was very impressed with the quality of content that the book contained. The book covers his experience in relationship marketing, social media and networking with advice on how to offer value to your clients or customers rather than the traditional sale pitches, please watch my video for the complete review. This book can cross over well with Hispanic marketing because the process of relationship building is similar.

I actually met Scott Stratten at a local social media meetup here in Dallas, TX and he’s very down to earth and will always find the time to answer any question you may have on building successful relationships.

Being the social media aficionado that he is, you can follow his online social networks. Scott has his own blog that you can check out. You can also find him on both Facebook and Twitter.

Related articles

TwitterFacebookLinkedInStumbleUponDiggRedditEmailPrintFriendlyShare

Joe Kutchera Offers Latest Information on Hispanics Online in His New Book “Latino Link”

I had a great opportunity to interview Joe Kutchera at the Spanish Language Media Conference that was recently held in Denton, Texas. I’m currently finishing up his new book, Latino Link: Building Brands Online with Hispanic Communities and Content, which is about today’s online climate and how Hispanics are utilizing the online media technology that they are introduced to.

In my opinion, I highly recommend that you get a copy of Joe’s book. It’s one of the first books that offer up to date information on Hispanic online media and current internet and mobile activities. I really enjoyed reading the case studies from professional companies that use online meda for their campaigns and the book’s content makes it very simple to comprehend, excellent for academic study or marketing research. You can chat with Joe on Facebook and Twitter, he’s more than happy to discuss about his professional background or his current work. He’s very cool and very passionate about Hispanic online media content. Please view my video interview above and enjoy the book.

Related articles

TwitterFacebookLinkedInStumbleUponDiggRedditEmailPrintFriendlyShare

Dieste Helps Promote Pepsi’s YO SUMO Initiative with Their Media Campaigns

Pepsi YO SUMO
Pre-screening of Pepsi YO SUMO’s film documentary “Latinos Living the American Dream”

In an earlier post, I mentioned that I was invited to watch the pre-screening of Pepis YO SUMO’s film documentary called Latinos Living the American Dream, a film that portrays the lives and experiences of Latinos living in the United States. The film is about 45 minutes but it shares a mixture of positive and emotional messages that Latinos from all walks of life love living in the United States and work hard for their families and communities. I encourage everyone to watch this film both Latinos and Non-Latinos because it does break through the stereotypes that people have negatively labeled Latinos. (more…)

TwitterFacebookLinkedInStumbleUponDiggRedditEmailPrintFriendlyShare
Get Cheap Cell Phones and Wireless Deals. | Thanks to Best Savings Accounts, CD Rates and UK Loan
SEO Powered by Platinum SEO from Techblissonline

Page optimized by WP Minify WordPress Plugin