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This was a great book to do research on Hispanic marketing as well as Latino cultural studies. If you are looking to buy it, check out Amazon, they have really good prices. I actually did this book review before but the video plugin stopped working and so I had to do a new one. Also, I had to correct myself in that both Dr. Felipe Korzenny and Betty Ann Korzenny teach at Florida State University.
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[...] This book is an excellent resource to study from even after taking the course. See my recent post on this book. A certificate of completion will be issued to all non-degree seeking students who [...]