Archive for the ‘My Thoughts’ Category

My Email Was Hacked! Now What

Help! My Gmail was hacked!

Help! My Gmail was hacked!

I never thought that it could happened to me but it did, my Google email (Gmail) account was hacked big time. The frightful day happened on April 6, 2011. I was first bombarded with calls and text messages from people that I know. They took the time to let me know that my email might have been hacked that day, before I even knew about it. I also received messages through my Facebook and Twitter community letting me know about the situation but at the same time some messages of concern.

 

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Video Book Review of UnMarketing by Scott Stratten

After reading Scott Stratten’s book,  UnMarketing, I was very impressed with the quality of content that the book contained. The book covers his experience in relationship marketing, social media and networking with advice on how to offer value to your clients or customers rather than the traditional sale pitches, please watch my video for the complete review. This book can cross over well with Hispanic marketing because the process of relationship building is similar.

I actually met Scott Stratten at a local social media meetup here in Dallas, TX and he’s very down to earth and will always find the time to answer any question you may have on building successful relationships.

Being the social media aficionado that he is, you can follow his online social networks. Scott has his own blog that you can check out. You can also find him on both Facebook and Twitter.

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My trip to Puerto Rico: Mi Isla

I just returned from my latest trip to Puerto Rico, but this time it was a big family event, something that never happened in a good long time. This time around it was me, my girlfriend, my brother and his wife and 4 yr. old son, my sister and finally a friend. It has been years since my sister and brother have been to Puerto Rico to see family and friends and it was extra special because my nephew gets to see a part of his heritage for the first time. My nephew was so enthusiastic when he went to the beach for the very first time. He also enjoyed the authentic Puerto Rican food at Pinones and Guavate and he always wanted more. He was never shy around our family and friends over there and he never met them before but they quickly welcomed him with hugs and kisses. The most important part of the trip is having my grandpa see is family after so many years, especially seeing his great grandson for the first time in his life. I can tell that he was so ecstatic having his house filled with noise and people even if it’s for a a couple of days. I’m glad to see that my brother took the time to revisit his culture and family.

To me, visiting Puerto Rico at least once a year is a breath of fresh air, I feel rejuvenated of what’s around me. The beautiful island, loving family and friends, great food, music, culture and heritage makes up my Latino persona. Despite being such a small island, there is still so much to explore and I hope to continue that. For those who are of Latino heritage, I encourage you to visit country that your parents or grandparents came from, you might be able to discover your past and feel the need to explore your own Latino roots. And for those who are non-Hispanics, I think it’ll be great for you to visit a Latin country and enjoy what they have to offer, it may ignite some ideas for you to tap into the Hispanic market for your own business. Personally, I say you start with Puerto Rico, it’s gorgeous and you don’t need a passport since it is a US Commonwealth ; )

Me at Guavate
Me at Guavate

Lechon (roast pig) from Guavate
Lechon (roast pig) from Guavate

Ocean Park Beach
Ocean Park Beach
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Made the Intern Spotlight at my university! : )

My internship coordinator happened to email me a link to a webpage on my college website that showed a story about myself. It was pretty much a quick interview by answering a couple of questions on paper and sending it to my coordinator about my internship and what suggestions I can offer to others. I was kinda excited, I guess it’s my own version of celebritism at least at the most basic level. My internship coordinator told me that I am kinda well known by other students because of this blog I made; all thanks to my professor that showed me the way to social media. I know a couple of classmates of mine sometimes ask me about the blog and then from there we go to everything social media and I am always happy to help others to start on their own path and this really encourages me to learn more in order to achieve my career goals, which is to get into social media.

I should start blogging about social media pretty soon but I wanted to give a little bit of info about traditional media, which is still useful if marketed right. Below is an image of the page where my profile is at as well as the story. You can find my story on the Intern Spotlight page at my college website as well but I’ll copy the text for this post because I really don’t know how long they’ll have it on the site.

Here is the actual text:

Intern Spotlight: Frankie De Soto

Green and orange are the two most prominent colors Frankie De Soto works with on a daily basis as a graphic design intern for the UT Dallas Office of Communications. During the spring semester, Frankie, an ATEC graduate student, has had the opportunity to design several marketing materials for UT Dallas.

Whether he is designing a banner ad for the UT Dallas bus line to promote the McDermott Library, developing a “Pardon our Progress” ad on a tight deadline for The Mercury or researching visual concepts for UT Dallas’ 40th anniversary logo, Frankie has remained busy and focused on learning more about marketing and honing additional skills to include on his resume.

“This internship will help me expand my skills in both design and marketing,” explains Frankie. “While my career goals are focused in online marketing communications, social media and multimedia design and production, this position will help me develop more print design skills, because there is still a need for print production.”

Besides learning more about marketing strategies, Frankie is also taking advantage of the Office of Communications’ team environment. “So far I have learned to collaborate with my more experienced co-workers, who are more than happy and willing to educate me in visual design and marketing,” says Frankie. “I also learned to communicate with clients on proposed projects and share ideas at a more professional level.”

Upon completion of his internship, Frankie will not only have “real world experience,” but also a few additions to add to his professional network, which he keeps track of online through LinkedIn and Twitter. As a blogger with online media marketing interests, Frankie understands the importance of meeting people in the field of your interest.

“Most importantly: network, network, network. Build relationships with people that you meet at your internship,” emphasizes Frankie. “Begin building professional relationships with others who are in the same field as you.”

Frankie believes that his internship will give him an edge in this competitive market and he offers some advice to other students thinking about an internship: “Don’t be afraid to take on more challenging work. Remember, you’re an intern, the more challenging work you get, the more experience you will gain and put on your resume,” explains Frankie. “The Career Center team helped me revise my resume. As I got more experience, they made it possible for me to create a resume that is a professional reflection of my skills.”

Intern Spotlight

Intern Spotlight

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My blog post made my college newspaper!

I happened to walk into my office last week when a co-worker told that I made the my college newspaper the UTD Mercury. I was very surprised so I went and picked up a copy of the newspaper and wouldn’t you know it, a copy of a blog post is displayed in their “Blog Bites” section. It’s a post I did on Latin cooking awhile back with an emphasis on my desire to cook traditional Puerto Rican cooking. The copies of the article is displayed below and highlighted in yellow. Normally, I am a strong believer of online media and the transition away from print to the internet, but in this case I can honestly say that there can be a balance of the traditional with the new. I manage to get a free promotion from the newspaper and hopefully some more followers to the my blog.


The “Blog Bites” section of the UTD Mercury Newspaper

Blog Bites


Close up of the printed blogpost

newspaperclip

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