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This blog post will cover the second day of sessions that I attended at the 2010 Hispanic PR and Social Media Conference, the second half of Day 2 I’ll post soon. Read the rest of this entry »
2010 Hispanic PR and Social Media Conference Day 1: Experiential Marketing, Trends and Socialization
May 19th, 2010 1 Comment
This is a continuation of my last blog post of the notes that I took down from the first day at the 2010 Hispanic PR and Social Media Conference. The next two posts will cover Day 2 so stay tuned! Read the rest of this entry »
2010 Hispanic PR and Social Media Conference Day 1: Keynote and Meet the Blogueras
May 17th, 2010 No Comments
The Hispanic PR and Social Media Conference held in Dallas was perhaps the best conference that I’ve ever attended because the sessions presented dealt with both Hispanic marketing and how to utilize social media with it. A special thanks goes to Manny Ruiz, the co-publisher of the Hispanic PR Blog, for making this event possible here in Dallas. His objective was to create a yearly event where professionals come together from marketing, advertising and public relations industries and learn about the latest concepts of Hispanic marketing, using social media for campaigns and networking. Read the rest of this entry »
Florida State University offers online certification in Hispanic Marketing Communications
May 1st, 2010 1 Comment
If you’re looking to get educated in Hispanic marketing communications to help expand your business or marketing/advertising campaigns towards the Hispanic market without going back to school to get a new degree than you should consider taking a certified online course developed just for this at Florida State University’s Center for Hispanic Marketing Communication, headed by Dr. Felipe Korzenny. Read the rest of this entry »
My book review of Hispanic Marketing: A Cultural Perspective by Felipe Korzenny and Betty Ann Korzenny
April 19th, 2010 1 Comment
This was a great book to do research on Hispanic marketing as well as Latino cultural studies. If you are looking to buy it, check out Amazon, they have really good prices. I actually did this book review before but the video plugin stopped working and so I had to do a new one. Also, I had to correct myself in that both Dr. Felipe Korzenny and Betty Ann Korzenny teach at Florida State University.
Related articles
- Geoscape Introduces “Savvy University College of Business” (prweb.com)
- ImpreMedia and R. Paniagua, Inc. Sign Strategic Marketing Agreement (eon.businesswire.com)
- Report: 41% Of US Facebook Users Promote Product Fan Pages (allfacebook.com)
- Upcoming Savvy University College of Business Webinar to Feature Felipe Korzenny, Ph.D. (prweb.com)
The future of Latino culture: Will it survive?
April 18th, 2010 4 Comments
This Youtube video, by the cultural marketing group GlobalHue, is a brief discussion about the future of Latino culture in the United States. The children of those parents and grandparents who have immigrated here to the United States are between two worlds. One world is their cultural heritage of their parents and grandparents and the world that they have been raised in, the United States. It seems that the young generation does not have that anchor to their past and so they grow up without the full knowledge of their language and heritage. My thoughts turn to the Cubans who, though they love their country very much, struggled to make it to the United States for a better life for themselves and their children and children’s children. If Cuba’s government improves for the better and allows those who have escaped back in, will today’s Cuban-American children find it a culture shock if given the chance to go back to the island of their parents’ and grandparents’? I’m sure they have read about it in books, watched it on television or have been told by their older family members throughout their lives, but to actually experience it in person will be totally different. Read the rest of this entry »
Hispanic discussion panel: How Latinos use social media
April 11th, 2010 2 Comments
- 2010 Hispanic Discussion Panel in Dallas, TX
This past week I had an opportunity to hear about how Hispanics are involved in social media by a group of panelists who are involved in this particular niche target. I like to thank the Multi-Cultural Special Interest Group and the DFW chapter of the American Marketing Association for putting this together, I thought this was a great idea for those who are interested in shifting to the Hispanic market. Read the rest of this entry »
Camara, Luz, Accion!: Latino film festivals presents the best of Latino filmmakers and art
March 19th, 2010 1 Comment
- Image by Danilo Prates via Flickr
I’ve always been an admirer of the Latino arts. Since my first trip to the Museo de Arte de Puerto Rico, I was enamored by the eclectic collection of paintings and sculptures done by artists in the Caribbean, my fascination also expanded to dance and music from different Latin American regions. They are all so diverse and yet they all find the common love of culture and history. Film is no different. Read the rest of this entry »
“Be Counted, Represent”: Voto Latino and MALDEF use online media to promote the 2010 Census to young Latinos
March 11th, 2010 No Comments
Nina Sky encouraging young Latinos to vote
This year, the government is really stressing the American population to fill out the 2010 Census which I think is important considering today’s economic shift. According to the website, the information the census collects helps to determine how more than $400 billion dollars of federal funding each year is spent on infrastructure and services like hospitals, job training centers, schools, senior centers, bridges, tunnels and other-public works projects as well as emergency services. This will help increase employment and reboot the economy with a more confident consumer market. Read the rest of this entry »
The Hispanic Market keeps on growing!
February 19th, 2010 4 Comments
The population of Latinos living here in the United States is expected to have grown after the 2010 Census is taken and it seems the expected growth will come from second-generation Latinos. Now is the best time to tap into the Hispanic market, what are you waiting for ? Right now, their purchasing power is regarded as one of the highest with an annual income estimated at about $863 billion and in this recession, you can expand your market to a more successful and very profitable campaign goal.
Already, Spanish language media cable companies like Telemundo and Univision have controlled the US market and bilingual channels like Mun2 tapped into the younger generation with a mix of Spanish-English music and pop culture. Read the rest of this entry »
