Disneylandia al Día Offers Disneyland Traveling Information In Spanish

February 7th, 2011 4 Comments

Liz Cerezo, Silvia Martinez, Aracely Worley of Disneylandia al Día

Liz Cerezo, Silvia Martinez, Aracely Worley of Disneylandia al Día

Disneyland is a great place to visit for families not only here in the United States but also from other countries, particularly Latin American countries. The challenge is how to provide information to those Latino travelers that understand little English or no English at all. The site called Disneylandia al Día offers Latinos information when traveling to Disneyland in the Spanish language. I would like to remind you that they are in no way associated with Disneyland, they create their own content.

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LATISM: New Website and New Interactivity for the Latino Community

January 31st, 2011 3 Comments
LATISM (Latinos in Social Media)

Latinos in Social Media

As you know, the current media landscape is constantly evolving and adapting to the latest utilization of developed technologies and communication and so it’s inevitable that we must adapt as well. I like to point out to the LATISM organization, which stands for Latinos in Social Media, as one case study of how one online network evolved to continue engaging their community.

At first, it started out as a blog site but now they have designed a brand new site to fit a more stream lined and dynamic interactive experience. The logo has also been redesigned to establish their evolution. I like the social media integration, the community based membership and the seamless simplicity of the design and navigation.

“We recognize the innovation, ideas and vision coming from Latinos everywhere, and we want our members to be part of our evolution into a full-scale online community that is truly built for and by Latinos,” said Ana Roca-Castro, Founder and Chair of Latinos in Social Media.”We are harnessing the power of new technology to build community, share ideas, and offer knowledge that is indispensable in today’s online landscape. The new latism.org provides increased flexibility for the future growth of our community as we move ahead into new realms of digital service. I am immensely proud of it.” (via MyPRGenie)

According to the LATISM site’s welcome page, “LATISM has recognized the need for a centralized platform for expression, professional support, education, mobilization and promotion of causes – and we want our members to be part of our evolution into a full-scale online community that is truly built for and by Latinos!  Once out of the beta stage, this site will function as the heart of the LATISM’s mission: equipping Latinos with the tools they need to transform their communities by enabling members to take part in actions and decisions that affect their lives, and become agents for change.”

I congratulate the LATISM team in developing a site that will offer it’s members continuous interactivity and community involvement. If you haven’t already, please sign up to their beta site.

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Texas State University Center for the Study of Latino Media and Markets

January 17th, 2011 2 Comments
Dr. Federico Subervi and Dr. Sindy Chapa

Dr. Federico Subervi and Dr. Sindy Chapa

A couple of months ago, I introduced myself to a professor, Dr. Federico Subervi, at the 2010 Spanish Language Media Conference and he gave me a brochure of what his university, Texas State University San Marcos, has developed to educate students and professionals alike on how to better develop strategies to the growing Latino consumer market. The information posted is actually taken from the brochure but after reading it you may want to consider in checking out the program yourself. Read the rest of this entry »

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Video Book Review of UnMarketing by Scott Stratten

January 11th, 2011 No Comments

After reading Scott Stratten’s book,  UnMarketing, I was very impressed with the quality of content that the book contained. The book covers his experience in relationship marketing, social media and networking with advice on how to offer value to your clients or customers rather than the traditional sale pitches, please watch my video for the complete review. This book can cross over well with Hispanic marketing because the process of relationship building is similar.

I actually met Scott Stratten at a local social media meetup here in Dallas, TX and he’s very down to earth and will always find the time to answer any question you may have on building successful relationships.

Being the social media aficionado that he is, you can follow his online social networks. Scott has his own blog that you can check out. You can also find him on both Facebook and Twitter.

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FCC Has Landed on Middle Ground

December 21st, 2010 No Comments

Guest post by Manny Diaz, senior partner at Lydecker Diaz

Manny Diaz

Manny Diaz

On December 1st the Alliance for Digital Equality distributed a press release in response to an announcement by the Federal Communications Commission (FCC) on a compromise Net Neutrality plan. As a former elected official, I know how difficult it can be to bring people together and find a constructive way to move forward. Reaching 90% of your political/policy objective is far more effective leadership than creating a stalemate and failing to do what is in the best interest of the public. The FCC’s plan will essentially ensure the public has unfettered access to the Internet, as they do today, while also promoting private investment in broadband technology. As the Commissioners consider this arrangement prior to their vote on December 21, I remain cautiously optimistic. There is no question that, after long deliberations and thoughtful dialogue, the FCC has been able to identify a reasonable solution. Read the rest of this entry »

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Internet Users Receive Early Holiday Gift from FCC?

December 13th, 2010 2 Comments

Guest post by Jorge Bauermeister, owner and blogger of Latino Internet Justice

Jorge Bauermeister

Jorge Bauermeister

Based on remarks made last week by Federal Communications Commission Chairman Julius Genachowski, Internet users may have gotten a well-deserved holiday gift. The FCC agency ended months of speculation and uncertainty and outlined proposed guidelines to keep the Internet as open and vibrant as it’s always been. The proposals offer new protections to guarantee that web users can continue to go where they want on the web and enjoy the kinds of web-based applications (gaming, videoconferencing) that millions have grown accustomed to and of particular importance to users in undeserved communities, the FCC appears to ensure the continued growth and promise of the mobile Internet and wireless technologies by not tying that sector down by heavy federal regulations.

In Washington, you can tell a lot about a proposal by the kind of support it attracts. In this case, that support was widespread, as it should have been. President Obama’s technology czar hailed it as an important step in “continuing to advance the Internet as an engine of productivity growth and innovation.” Anyone concerned about job growth in the Internet world should have received much reassurance after learning that the 700,000-member telecommunications union, Communications Workers of America, endorsed the proposal after spending last summer warning policymakers on job losses that would inevitably ensue as a result of bad federal decision-making in the regulatory front.

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Tania Lopez Uses Social Networking to Promote Healthy Cooking with Coqui The Chef

December 2nd, 2010 9 Comments
Coqui The Chef

Coqui The Chef promotes healthy Puerto Rican/European family cooking and nutrition

I wanted to further explore how individuals use online media for those who enjoy cooking. I for one love to learn more about the diversity of Latino food recipes that are available online for us to download and collect. Being Puerto Rican, I first wanted to search the web for Puerto Rican culinary websites and I found one that really caught my interest. It’s called Coqui The Chef and it was created by Tania Lopez who also owns a virtual assistant service called Divine Creativity, Inc.

According to Tania, the purpose of Coqui The Chef is to “endorse healthy eating among children and adults. Whether you are Puerto Rican or not, there is a crisis of obesity and diabetes. Coqui The Chef wants to encourage the value of daily nutrition and well-balanced meals.”

What’s great about this site is that not only does Tania provide relevant content on healthy Puerto Rican and European cooking but she creatively uses social networks to help promote healthy eating and nutritional recipes, so Coqui The Chef can also be accessed on Twitter, Facebook, Youtube and Blogger. She also created a special Holiday eCook Book that is available to purchase and download, in English and Spanish. This is a great way for those to start cooking without spending extra time and money at traditional bookstores.

I had an opportunity to interview Tania on her work in putting together Coqui The Chef as a culinary social network.

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