I was looking through Youtube today and surprisingly I managed to find some really old commercials from Puerto Rico. I am amazed that they still existed. I guess there are some avid lovers of television ads that must’ve kept them in some television archive. Anyways, I managed to link some really good ones that even my parents might feel nostalgic over on this post. These television ads are very similar to the ones shown in the United States decades ago but the intent is to market to Puerto Rico specifically, that’s why some of the Puerto Rican commercials has some cultural reference to it, whether it be music, fashion, language, etc. it will sell if Puerto Rican identity is attached to it. I believe that is why some advertising agencies still fail to produce positive results to this day when they crossover to the Hispanic market. Know who you are targeting, what is the culture like, what is the buying behavior, do the extra research. I know other Latin countries had their own version of classic commercials, if you have one post a link.

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