Hispanic Marketing | SolPersona

A study of marketing to Hispanics and online media

Posts Tagged ‘Hispanic Marketing’

Joe Kutchera Offers Latest Information on Hispanics Online in His New Book “Latino Link”

November 16th, 2010 8 Comments

I had a great opportunity to interview Joe Kutchera at the Spanish Language Media Conference that was recently held in Denton, Texas. I’m currently finishing up his new book, Latino Link: Building Brands Online with Hispanic Communities and Content, which is about today’s online climate and how Hispanics are utilizing the online media technology that they are introduced to.

In my opinion, I highly recommend that you get a copy of Joe’s book. It’s one of the first books that offer up to date information on Hispanic online media and current internet and mobile activities. I really enjoyed reading the case studies from professional companies that use online meda for their campaigns and the book’s content makes it very simple to comprehend, excellent for academic study or marketing research. You can chat with Joe on Facebook and Twitter, he’s more than happy to discuss about his professional background or his current work. He’s very cool and very passionate about Hispanic online media content. Please view my video interview above and enjoy the book.

Related articles

ImpreMedia Launches New Hispanic Market Blog (eon.businesswire.com)
Latino Business Review and Conexion Announce Partnership for Latino Entrepreneur Forum in Los Angeles, California (pr.com)
Break Media Targets Hispanic Males with Launch of TuVez.com (eon.businesswire.com)
Latino Bloggers Compensation Survey Reveals Bloggers Want to Get Some Form of Payment for Promoting Products and/or Services (prnewswire.com)

Posted in Hispanic Businesses, Hispanic Culture, Hispanic Marketing, Hispanic Online Media

Tags: Digital media, Frankie De Soto, hispanic market research, Hispanic Marketing, Hispanic online media, Joe Kutchera, Latino Link, Solpersona, Spanish Language Media Conference

Learn about Hispanic marketing and online media through professional blogs

October 22nd, 2010 7 Comments

Professional bloggers can offer you these elements.

I first started getting into Hispanic market research when I was taking Latin American classes focusing on Latinos and popular culture about two years ago at one of my graduate classes. In fact, my final project for the class was the idea of Latinos using multimedia to express their Latino culture. From there I really got into studying Hispanic culture and how it is being communicated through various media platforms. Still, I felt that there is more content out there that I wasn’t aware of outside of academia and sure enough I found content relevant to my studies from more experienced professionals online and through their own blogs. I began curating and disseminating information as well as collaborating with Hispanic professionals, exchanging ideas and discussing issues revolving around our research into Hispanic marketing through Twitter and Facebook.

Just recently, I was very honored to be listed as one of the 10 Latino Bloggers You Should Follow on Twitter on Andy Checo’s blog. Andy Checo is an online colleague with whom we exchange ideas with others through Twitter, particularly within the #latism Twitter group. He’s also a public relations professional specializing in the US Hispanic market. I saw the other top nine that he listed and I follow them as well for Hispanic marketing content. Andy also listed is own Top 10 Latina Bloggers You Should Follow on Twitter post as well. Of course, there are many others out there and if you have some that you follow please post it here or on Andy’s blog. Gathering Hispanic marketing intelligence is a challenge but through online collaboration and discussions with others within the field, you get the information you need for your own Hispanic marketing campaigns while at the same time build a social intelligence network for you to always go to bounce off your ideas or if you run into a problem you can’t solve on your own.

Related articles

DIÁLOGO Wins the LATISM Best California PR Agency Using Social Media to Reach … – My Latino Voice (news.google.com)
ImpreMedia Launches New Hispanic Market Blog (eon.businesswire.com)
Guitar Center ‘Picks’ Creative Civilization (eon.businesswire.com)
The Latinum Network Announces its First Multidimensional Cohort to Uncover Latina Mom Insights (prweb.com)
Hispanic media influence grows in election year (seattletimes.nwsource.com)
Break Media Targets Hispanic Males with Launch of TuVez.com (eon.businesswire.com)
The 25 Most Influential Hispanics in America (time.com)

Posted in Hispanic Marketing, Hispanic Online Media

Tags: Andy Checo, gathering Hispanic marketing intelligence, hispanic culture, hispanic market research, Hispanic Marketing, Hispanic marketing campaigns, latino bloggers, Latino culture, online collaboration, social intelligence network, US Hispanic market

Que Rica Vida Interacting with Latina Mommy Bloggers is Key to Building Relationships

October 18th, 2010 4 Comments

In my previous posts, I mentioned how Latina mommy bloggers or “mami blogueras” are becoming a very powerful online community because of their ability to review products, communicate with one another and offer advice through their own experiences of being a parent. General Mills created a website earlier this year called Que Rica Vida (What a Good Life). Created for Latina mothers, you can find recipes, tips, coupons and information about healthy foods for your family and its all in Spanish while at the same time help promote General Mills products. So far, it’s been getting positive reviews, especially from Latina mommy bloggers because they strategically targeted this community to help build their online presence, a great idea on their part.

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Posted in Hispanic Marketing, Hispanic Online Media

Tags: General Mills, Hispanic and Latino Americans, Hispanic brand identity, Hispanic engagement, Hispanic Marketing, Hispanic online community, Hispanic online media, Hispanic word of mouth, latina bloggers, Latina mommy bloggers, Latina mothers, mami blogueras, Melanie Edwards, Modern Mami, online media, Que Rica Vida, social media, Spanish language, Youtube

Hispanic Businesses: Brooklyn Cupcake Hits the Community’s Sweet Spot

October 1st, 2010 8 Comments

Carmen Rodriguez (right) and her sister, Gina Madera (left) displaying their cupcakes at the "CartArt NYC" event.

With all my research and studies into Hispanic marketing, I felt the need to expand and create another interest which is to post blogs about Hispanic businesses. I thought it would be a good idea to show how Hispanic business owners manage to build their businesses from the ground up and illustrate any form of Hispanic marketing to help strengthen their brand and presence. Not only would these make great case studies but also it would help others who have the drive to build their own businesses and use these posts as a guide for their own ideas.

This is my first ever post about Hispanic businesses and it is with an interview with Carmen Rodriguez, who started her own cupcake bakery located in Brooklyn, New York called Brooklyn Cupcake. Below are the following questions that I asked Carmen about her small business and what she did to put it all together.

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Posted in Hispanic Businesses, Hispanic Marketing, Hispanic Online Media

Tags: best cupcakes, Brooklyn New York, BrooklynCupcake, Carmen Rodriguez, custom cupcakes, hispanic business owners, hispanic business women, hispanic internet marketing, hispanic market research, Hispanic Marketing, hispanic small business, hispanics in social media

Gooool! Univision is dedicated in covering the 2010 FIFA World Cup for Latinos

June 12th, 2010 No Comments

This week we have seen the first teams play in the 2010 FIFA World Cup of Soccer (or Futbol for the rest of Latin America). Of course, broadcast channels such as ESPN and ABC are covering the games but not as intensely. Latinos living in the United States and Latin America are avid soccer fans, it’s part of the culture as much as baseball and football is part of the United States and that’s where Univision comes in. In this year’s event, Univision, the broadcast network channel that produces programs for Latinos, is going all out to offer soccer fans access to up to date FIFA World Cup information through online and new media technology as well as traditional media campaigns.

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Posted in Hispanic Culture, Hispanic Marketing, Hispanic Online Media

Tags: 2010 FIFA World Cup, Elianne Ramos, futbol, Hispanic Marketing, Latinos in Social Media, LATISM, Soccer, social media in sports, South Africa, Univision

Will Hispanics use social media for the 2010 FIFA World Cup?

June 4th, 2010 4 Comments

Four years has passed and now it’s time for the 2010 FIFA World Cup of soccer (or futbol as it is called in Latin American countries). You might think of it as the superbowl of soccer that pits 32 soccer teams from around the world against each other to be the world champion. I know for countries who are pure soccer fans, particulalry in Europe and all of Latin America, it will be an intense and emotional few weeks, as teams advance or get eliminated.

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Posted in Hispanic Marketing

Tags: 2010 FIFA World Cup, futbol, Hispanic Marketing, Latin America, Soccer, soccer in emerging media, soccer in social media, sports marketing, World Cup

2010 Hispanic PR and Social Media Conference Day 2: The Blogueros, Hispanic Media Coverage

May 23rd, 2010 No Comments

This blog post has the final two sessions that I attended at the 2010 Hispanic PR and Social Media Conference on Day 2. Please check out my previous blog posts if you want to read more of what I posted while I was at the conference. It was very informative and I hope you’ll get alot out of it.

Meet the Blogueros: A Roundtable Discussion with the Top Guys in Social Media

Bloggers don’t want jazzy words they want content, keep it simple.

Use feeds in blogging
Give your blog a personality
Bloggers, accept releases that you believe in
When receiving products for review, give it disclosure and it’s yours to keep

Insights on the Do’s and Don’ts of Hispanic Social Media Measurements

How to engage.

Social equity equals trust
Do your research
Determine your goals
Determine a profile that works for you (brand)

To be successful at Twitter.

You have to build trust and credibility
Be human
Do not buy Twitter followers
Do not overpopulate tweets with brand messages
Retweet articles unless you actually read it
Determine how influential you are within your community. Use Tweet Level or Twitalyzer
Don’t automate
Be conversational
Follow people who are relevant
Answer @ replies
Use Twitter to also ask questions

Your story’s potential reach.

Hispanics are 31% more likely to be in Twitter than the net population
Measuring realistic growth prospects based on the brand’s equity against key competitors by Hispanic sub-segment
In social media, don’t over commit sales growth
Optimize your targeting technique on a weekly basis
Find the audience even when the client isn’t looking
Expert monitoring and analysis allows for informal decisions
Action listening incorporates discernment

Your Ultimate Guide to Scoring Great Coverage with Traditional, Broadcast and Online Hispanic Media

Latino media is all about connecting to your culture.

Trends: Hispanic print first to penetrate a certain market
Latinos are informal and personal
Make sure what you pitch affects the Hispanic culture
Latino media-appreciate them to reach them
In press releases, know who you are targeting. Blind distribution is dead
The most important angles stories: Advice for living, entertainment, education and family

New Survey Finds American Advertisers Acknowledge Hispanics’ Impact on U.S. Culture but Half Don’t Market to Nation’s Largest Minority (eon.businesswire.com)
Core Values And General Cultural Insights Of Us Hispanics (slideshare.net)
Texas Power Company Launches Facebook Game for Local Hispanic Consumers (insidefacebook.com)
Twitter for Corporate PR (costpernews.com)
Strategic Social Media conference (stuartbruce.biz)

Posted in Hispanic Culture, Hispanic Marketing, Hispanic Online Media

Tags: 2010 Hispanic PR and Social Media Conference, Blog, ethnic or cultural focus, Hispanic, hispanic advertising, hispanic business, hispanic culture, Hispanic Marketing, hispanic marketing communications, hispanic media, hispanic social media measurements, Latino, latino bloggers, latino business, Latino culture, latino marketing, latino media, Manny Ruiz, Marketing and Advertising, Online Communities, Population, Press release, rss feeds, social media, Social network, Twitter

2010 Hispanic PR and Social Media Conference Day 2: Keynote, Measuring ROI, Web 2.0

May 21st, 2010 No Comments

This blog post will cover the second day of sessions that I attended at the 2010 Hispanic PR and Social Media Conference, the second half of Day 2 I’ll post soon. (more…)

Posted in Hispanic Culture, Hispanic Marketing, Hispanic Online Media

Tags: 2010 Hispanic PR and Social Media Conference, Business, ethnic or cultural focus, hispanic advertising, hispanic business, hispanic culture, Hispanic Marketing, hispanic marketing communications, hispanic video marketing, Latino, latino business, Latino culture, latino marketing, Manny Ruiz, Marketing, Marketing and Advertising, measuring ROI, monitor seo, multicultural research, Press release, social media, Social media marketing, Web 2.0

2010 Hispanic PR and Social Media Conference Day 1: Experiential Marketing, Trends and Socialization

May 19th, 2010 1 Comment

This is a continuation of my last blog post of the notes that I took down from the first day at the 2010 Hispanic PR and Social Media Conference. The next two posts will cover Day 2 so stay tuned! (more…)

Posted in Hispanic Culture, Hispanic Marketing, Hispanic Online Media

Tags: 2010 Hispanic PR and Social Media Conference, blogging, Business, ethnic or cultural focus, experiential hispanic marketing, Facebook, Felipe Korzenny, hispanic advertising, hispanic business, hispanic community, hispanic culture, Hispanic Marketing, hispanic marketing communications, hispanic marketing trends, hispanic mobile media, hispanic youth, latina bloggers, latino business, Latino culture, latino marketing, Manny Ruiz, Marketing, Marketing and Advertising, Mass media, MySpace, social media, Twitter, Word of mouth

2010 Hispanic PR and Social Media Conference Day 1: Keynote and Meet the Blogueras

May 17th, 2010 No Comments

The Hispanic PR and Social Media Conference held in Dallas was perhaps the best conference that I’ve ever attended because the sessions presented dealt with both Hispanic marketing and how to utilize social media with it. A special thanks goes to Manny Ruiz, the co-publisher of the Hispanic PR Blog, for making this event possible here in Dallas. His objective was to create a yearly event where professionals come together from marketing, advertising and public relations industries and learn about the latest concepts of Hispanic marketing, using social media for campaigns and networking. (more…)

Posted in Hispanic Marketing, Hispanic Online Media

Tags: 2010 Hispanic PR and Social Media Conference, Advertising, blogging, Business, ethnic or cultural focus, Felipe Korzenny, Florida State University, Hispanic, hispanic advertising, hispanic business, hispanic culture, Hispanic Marketing, hispanic marketing communications, latina bloggers, Latino, latino business, latino marketing, Manny Ruiz, Marketing and Advertising

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A study of marketing to Hispanics and online media

Posts Tagged ‘Hispanic Marketing’

Meet the Blogueros: A Roundtable Discussion with the Top Guys in Social Media

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Your Ultimate Guide to Scoring Great Coverage with Traditional, Broadcast and Online Hispanic Media

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