On my last blog post, I had a great opportunity to interview Amber Gracia, the President of Cinco here in Dallas about how to market to Latinos in the Hispanic market segment as part of my research project. The next person on my interview list was Tommy Thompson, President of iNSPIRE!. (more…)
This is a very good read by Jorge Acosta of Nuevo Amancer Latino that deals with the ideas of the multicultural diversity that we have here in the United States and how we should embrace the diversity. I’m not one to discuss politics but I like the fact he begins with the general overview of cultural importance and then focuses on Latino culture which in itself is diverse. It is a pretty long article but I encourage you to take the time to read it, you may find it very enlightening. (more…)
Posted in Hispanic Culture 
Tags: Hispanic acculturation, Hispanic assimilation, hispanic culture, Hispanic identity, immigration reform, Latin American, Latino acculturation, Latino assimilation, Latino culture, Latino identity, multicultural diversity, Nuevo Amancer Latino, Sharing Our Culture by Jorge Acosta, South American culture
A majority of the American population recognizes Hispanics having similar characteristics throughout the diverse segmented groups. The physical characteristics of black hair and tan skin are considered universal identifiers of a Hispanic. The fact that media and Hollywood also portrays Hispanics under these physical traits does not help; Hispanics are diverse in physical characteristics, culture, and tradition.
It is true that a large majority of the Hispanic population fall under these charcateristics, it all depends on the region that they are from. For example, the large majority of Hispanics are considered to be mestizos, of having Ameri-Indian and Iberian (Spain, Portugal) ancestry. This particular group populates region of Mexico, Central America, and South America. A 2nd ethnic group that are considered Hispanics despite their skin color are the mulattos, of having African ancestry. This group largely populates the regions of Brazil and the Caribbean islands.
All this diversity makes up the modern Hispanic due to early Spanish colonization. When marketing to the Hispanic market one must break from the normal stereotype and understand that Hispanics are full of diversity which ranges from light skin and light eyes of European origin to dark skin and dark eyes from a mixed ancestry.
Posted in Hispanic Culture, Hispanic Marketing Tags: African, Caribbean, Central America, diversity, Ethnicity, Hispanic, Hispanic and Latino, Indian, Latin American, mestizo, Mexico, mulatto, origins, Spanish colonization
Mon, 06 Feb 03:01
@LaceofBase Yup yup
Mon, 06 Feb 02:47
@LaceofBase great profile pic
Mon, 06 Feb 02:23
RT @LatinoBrndPwr: Booming Hispanic market creates business opportunities http://t.co/qTRnrtyv
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