Latino Culture | SolPersona

A study of marketing to Hispanics and online media

Posts Tagged ‘Latino culture’

Learn about Hispanic marketing and online media through professional blogs

October 22nd, 2010 7 Comments

Professional bloggers can offer you these elements.

I first started getting into Hispanic market research when I was taking Latin American classes focusing on Latinos and popular culture about two years ago at one of my graduate classes. In fact, my final project for the class was the idea of Latinos using multimedia to express their Latino culture. From there I really got into studying Hispanic culture and how it is being communicated through various media platforms. Still, I felt that there is more content out there that I wasn’t aware of outside of academia and sure enough I found content relevant to my studies from more experienced professionals online and through their own blogs. I began curating and disseminating information as well as collaborating with Hispanic professionals, exchanging ideas and discussing issues revolving around our research into Hispanic marketing through Twitter and Facebook.

Just recently, I was very honored to be listed as one of the 10 Latino Bloggers You Should Follow on Twitter on Andy Checo’s blog. Andy Checo is an online colleague with whom we exchange ideas with others through Twitter, particularly within the #latism Twitter group. He’s also a public relations professional specializing in the US Hispanic market. I saw the other top nine that he listed and I follow them as well for Hispanic marketing content. Andy also listed is own Top 10 Latina Bloggers You Should Follow on Twitter post as well. Of course, there are many others out there and if you have some that you follow please post it here or on Andy’s blog. Gathering Hispanic marketing intelligence is a challenge but through online collaboration and discussions with others within the field, you get the information you need for your own Hispanic marketing campaigns while at the same time build a social intelligence network for you to always go to bounce off your ideas or if you run into a problem you can’t solve on your own.

Related articles

DIÁLOGO Wins the LATISM Best California PR Agency Using Social Media to Reach … – My Latino Voice (news.google.com)
ImpreMedia Launches New Hispanic Market Blog (eon.businesswire.com)
Guitar Center ‘Picks’ Creative Civilization (eon.businesswire.com)
The Latinum Network Announces its First Multidimensional Cohort to Uncover Latina Mom Insights (prweb.com)
Hispanic media influence grows in election year (seattletimes.nwsource.com)
Break Media Targets Hispanic Males with Launch of TuVez.com (eon.businesswire.com)
The 25 Most Influential Hispanics in America (time.com)

Posted in Hispanic Marketing, Hispanic Online Media

Latino artist combines urban pop and Latino culture into visually stunning art

August 10th, 2010 2 Comments

: Sun of Spanish Harlem by Santiago

This blog was something I needed to post because this is an artist that everyone should check out whether your Latino or non-Latino. I happened to find New York based artist, Santiago, on Facebook through a fellow colleague of Latino cultural studies and also an online mentor, George “Urban Jibaro” Torres. George also has his own blog called Sofrito for Your Soul, a great blog that promotes Latino cultural heritage.

After seeing some of Santiago’s artworks on his Facebook Fanpage, I went ahead and studied his personal website, RiceandBeanz.net and what I saw visually blew me away. As an Art major at the University of North Texas, I was in classes that focused on European art studies, which is good but I wanted to study more art within Latin American culture. Fortunately, they offered a Spanish Colonial Art class before I graduated which really encouraged me to research Latin American art on my own. (more…)

Posted in Hispanic Culture, Hispanic Marketing, Hispanic Online Media

Tags: Caribbean art, Cuban influences, Dominican Republic, Dominican Republic influences, Hispanic art, hispanic culture, Hispanic heritage, Hispanic identity, Hispanic pop art, Hispanic urban and pop art, Hispanic urban art, Latin American art, Latin American culture, latino art, Latino culture, Latino heritage, Latino identity, Latino pop art, Latino urban and pop art, Latino urban art, Puerto Rican influences, Puerto Rico, retro art, RICEANDBEANZ, RiceandBeanz.net, Santiago

My video spotlight: A Visit to the Latino Cultural Center of Dallas

July 23rd, 2010 2 Comments

Well, it took quite some time but I managed to complete a fun digital video project about the Latino Cultural Center of Dallas. This was a video project that I felt was a great way to help promote the knowledge of Latino art and culture here in Dallas. I would like to thank the center’s media coordinator, Irasema Romero, for assisting me. You may know by now of what’s going on in the United States among the Latino population. Politics aside, I think we are so succumbed by the narrow stereotypes portrayed by mass media that some don’t even know the beauty of Latino art and culture and how they help contribute to American society. The Latino Cultural Center of Dallas helps to spread that knowledge to both Latinos and non-Latinos. (more…)

Posted in Hispanic Culture, Hispanic Marketing, Hispanic Online Media

Tags: City of Dallas Office of Cultural Affairs, Dallas culture, latin american performances, latino art, latino art galleries, Latino Cultural Center of Dallas, Latino culture, latino digital video, latino education, latino events, latino history, latino performances, video spotlight on Latino Cultural Center of Dallas

2010 Hispanic PR and Social Media Conference Day 2: The Blogueros, Hispanic Media Coverage

May 23rd, 2010 No Comments

This blog post has the final two sessions that I attended at the 2010 Hispanic PR and Social Media Conference on Day 2. Please check out my previous blog posts if you want to read more of what I posted while I was at the conference. It was very informative and I hope you’ll get alot out of it.

Meet the Blogueros: A Roundtable Discussion with the Top Guys in Social Media

Bloggers don’t want jazzy words they want content, keep it simple.

Use feeds in blogging
Give your blog a personality
Bloggers, accept releases that you believe in
When receiving products for review, give it disclosure and it’s yours to keep

Insights on the Do’s and Don’ts of Hispanic Social Media Measurements

How to engage.

Social equity equals trust
Do your research
Determine your goals
Determine a profile that works for you (brand)

To be successful at Twitter.

You have to build trust and credibility
Be human
Do not buy Twitter followers
Do not overpopulate tweets with brand messages
Retweet articles unless you actually read it
Determine how influential you are within your community. Use Tweet Level or Twitalyzer
Don’t automate
Be conversational
Follow people who are relevant
Answer @ replies
Use Twitter to also ask questions

Your story’s potential reach.

Hispanics are 31% more likely to be in Twitter than the net population
Measuring realistic growth prospects based on the brand’s equity against key competitors by Hispanic sub-segment
In social media, don’t over commit sales growth
Optimize your targeting technique on a weekly basis
Find the audience even when the client isn’t looking
Expert monitoring and analysis allows for informal decisions
Action listening incorporates discernment

Your Ultimate Guide to Scoring Great Coverage with Traditional, Broadcast and Online Hispanic Media

Latino media is all about connecting to your culture.

Trends: Hispanic print first to penetrate a certain market
Latinos are informal and personal
Make sure what you pitch affects the Hispanic culture
Latino media-appreciate them to reach them
In press releases, know who you are targeting. Blind distribution is dead
The most important angles stories: Advice for living, entertainment, education and family

New Survey Finds American Advertisers Acknowledge Hispanics’ Impact on U.S. Culture but Half Don’t Market to Nation’s Largest Minority (eon.businesswire.com)
Core Values And General Cultural Insights Of Us Hispanics (slideshare.net)
Texas Power Company Launches Facebook Game for Local Hispanic Consumers (insidefacebook.com)
Twitter for Corporate PR (costpernews.com)
Strategic Social Media conference (stuartbruce.biz)

Posted in Hispanic Culture, Hispanic Marketing, Hispanic Online Media

Tags: 2010 Hispanic PR and Social Media Conference, Blog, ethnic or cultural focus, Hispanic, hispanic advertising, hispanic business, hispanic culture, Hispanic Marketing, hispanic marketing communications, hispanic media, hispanic social media measurements, Latino, latino bloggers, latino business, Latino culture, latino marketing, latino media, Manny Ruiz, Marketing and Advertising, Online Communities, Population, Press release, rss feeds, social media, Social network, Twitter

2010 Hispanic PR and Social Media Conference Day 2: Keynote, Measuring ROI, Web 2.0

May 21st, 2010 No Comments

This blog post will cover the second day of sessions that I attended at the 2010 Hispanic PR and Social Media Conference, the second half of Day 2 I’ll post soon. (more…)

Posted in Hispanic Culture, Hispanic Marketing, Hispanic Online Media

Tags: 2010 Hispanic PR and Social Media Conference, Business, ethnic or cultural focus, hispanic advertising, hispanic business, hispanic culture, Hispanic Marketing, hispanic marketing communications, hispanic video marketing, Latino, latino business, Latino culture, latino marketing, Manny Ruiz, Marketing, Marketing and Advertising, measuring ROI, monitor seo, multicultural research, Press release, social media, Social media marketing, Web 2.0

2010 Hispanic PR and Social Media Conference Day 1: Experiential Marketing, Trends and Socialization

May 19th, 2010 1 Comment

This is a continuation of my last blog post of the notes that I took down from the first day at the 2010 Hispanic PR and Social Media Conference. The next two posts will cover Day 2 so stay tuned! (more…)

Posted in Hispanic Culture, Hispanic Marketing, Hispanic Online Media

Tags: 2010 Hispanic PR and Social Media Conference, blogging, Business, ethnic or cultural focus, experiential hispanic marketing, Facebook, Felipe Korzenny, hispanic advertising, hispanic business, hispanic community, hispanic culture, Hispanic Marketing, hispanic marketing communications, hispanic marketing trends, hispanic mobile media, hispanic youth, latina bloggers, latino business, Latino culture, latino marketing, Manny Ruiz, Marketing, Marketing and Advertising, Mass media, MySpace, social media, Twitter, Word of mouth

My book review of Hispanic Marketing: A Cultural Perspective by Felipe Korzenny and Betty Ann Korzenny

April 19th, 2010 1 Comment

This was a great book to do research on Hispanic marketing as well as Latino cultural studies. If you are looking to buy it, check out Amazon, they have really good prices. I actually did this book review before but the video plugin stopped working and so I had to do a new one. Also, I had to correct myself in that both Dr. Felipe Korzenny and Betty Ann Korzenny teach at Florida State University.

Geoscape Introduces “Savvy University College of Business” (prweb.com)
ImpreMedia and R. Paniagua, Inc. Sign Strategic Marketing Agreement (eon.businesswire.com)
Report: 41% Of US Facebook Users Promote Product Fan Pages (allfacebook.com)
Upcoming Savvy University College of Business Webinar to Feature Felipe Korzenny, Ph.D. (prweb.com)

Posted in Hispanic Marketing

Tags: Betty Ann Korzenny, Ethnicity, Felipe Korzenny, Florida State University, Hispanic, Hispanic and Latino, hispanic culture, Hispanic Marketing, hispanic marketing book review, hispanic marketing research, Latino culture, latino marketing, Marketing, Marketing and Advertising, Research

The future of Latino culture: Will it survive?

April 18th, 2010 4 Comments

This Youtube video, by the cultural marketing group GlobalHue, is a brief discussion about the future of Latino culture in the United States. The children of those parents and grandparents who have immigrated here to the United States are between two worlds. One world is their cultural heritage of their parents and grandparents and the world that they have been raised in, the United States. It seems that the young generation does not have that anchor to their past and so they grow up without the full knowledge of their language and heritage. My thoughts turn to the Cubans who, though they love their country very much, struggled to make it to the United States for a better life for themselves and their children and children’s children. If Cuba’s government improves for the better and allows those who have escaped back in, will today’s Cuban-American children find it a culture shock if given the chance to go back to the island of their parents’ and grandparents’? I’m sure they have read about it in books, watched it on television or have been told by their older family members throughout their lives, but to actually experience it in person will be totally different. (more…)

Posted in Hispanic Culture

Tags: Cuban American, Cultural heritage, Culture of the United States, Latin American studies, Latino, Latino culture, Latino discussion, Latino heritage, Latino immigration, Puerto Rico, Social Sciences, Spanish language, United States, Youtube video

Check out CNN’s Latino in America and PBS’s Voces

September 7th, 2009 No Comments

If you want to know more about Latino society here in the United States, you should definitely take the time and watch these two television broadcasts. The first one is CNN’s Latino in America making its debut in October. CNN reporter Soledad O’ Brien explores how Latinos are reshaping our communities and culture and forcing a nation of immigrants to rediscover what it means to be an American. Not only can this be watched on television but you can access more information, stories videos and interviews on this issue of Latinos living in the United States on CNN’s website. For anybody who wants to know more about Latino culture, heritage, community and issues living here in the United States, this is a must see. Check the video promo teaser below.

Latino in America

Another television broadcast that I like to bring to attention is the PBS documentary series Voces airing this September during Hispanic Heritage Month. It is a documentary series on public television dedicated to exploring and introducing to you the diversity of what is Latin culture as well as offering spotlights on well known Latino musicians, activists, athletes, writers, etc. Hopefully, your local service provider will offer this channel in your area, the website will let you know if it does or not, you can also follow the series on various social media platforms such as Twitter, Facebook, Youtube and MySpace. Check out a video sample below.

Voces

Posted in Hispanic Culture

Tags: CNN, CNN Hispanic documentary, famous Hispanics, famous Latinos, Hispanic and Latino, Hispanic and Latino Americans, Hispanic Heritage Month, Latino community, Latino culture, Latino heritage, Latinos in America, PBS, PBS Hispanic documentary, Soledad O' Brien, Voces

Sharing Our Latino Culture by Jorge Acosta

May 31st, 2009 No Comments

This is a very good read by Jorge Acosta of Nuevo Amancer Latino that deals with the ideas of the multicultural diversity that we have here in the United States and how we should embrace the diversity. I’m not one to discuss politics but I like the fact he begins with the general overview of cultural importance and then focuses on Latino culture which in itself is diverse. It is a pretty long article but I encourage you to take the time to read it, you may find it very enlightening. (more…)

Posted in Hispanic Culture

Tags: Hispanic acculturation, Hispanic assimilation, hispanic culture, Hispanic identity, immigration reform, Latin American, Latino acculturation, Latino assimilation, Latino culture, Latino identity, multicultural diversity, Nuevo Amancer Latino, Sharing Our Culture by Jorge Acosta, South American culture

A study of marketing to Hispanics and online media

Posts Tagged ‘Latino culture’

Latino artist combines urban pop and Latino culture into visually stunning art

My video spotlight: A Visit to the Latino Cultural Center of Dallas

My book review of Hispanic Marketing: A Cultural Perspective by Felipe Korzenny and Betty Ann Korzenny

Check out CNN’s Latino in America and PBS’s Voces

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A study of marketing to Hispanics and online media

Posts Tagged ‘Latino culture’

Meet the Blogueros: A Roundtable Discussion with the Top Guys in Social Media

Insights on the Do’s and Don’ts of Hispanic Social Media Measurements

Your Ultimate Guide to Scoring Great Coverage with Traditional, Broadcast and Online Hispanic Media

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