As mentioned on my last blog post, Latina Bloggers: Rise of the Mami Blogueras Part 1, moms have strong purchasing power and their consumer behavior is based around their family, lifestyle and life experiences. The above graph was researched by Advertising Age and you can see that the top three purchasing influences are personal care, clothing and books. Marketers need to develop strategical campaigns that will help drive brand loyalty and product purchases for each of these purchasing influences. The greatest challenge lies in capturing the interest of the Latina moms and that’s where the mami blogueras comes in. Mami blogueras not only post product information and reviews but also personal experiences and how it involves the everyday lives of their families. Marketers are now taking a closer look at the mami blogueras as they utilize their blogs to monitor product satisfaction and to encourage personal product reviews to boost overall popularity. One perfect example is General Mill’s QueRicaVida, a site focusing on Latina moms and families. They celebrated its re-launch by inviting Hispanic journalists and bloggers to a special gala in Miami and of course the very special guests are the mami blogueras because they are the key element in QueRicaVida’s online media campaigns.
Posts Tagged ‘Marketing’
Florida State University offers online certification in Hispanic Marketing Communications
If you’re looking to get educated in Hispanic marketing communications to help expand your business or marketing/advertising campaigns towards the Hispanic market without going back to school to get a new degree than you should consider taking a certified online course developed just for this at Florida State University’s Center for Hispanic Marketing Communication, headed by Dr. Felipe Korzenny. (more…)
My book review of Hispanic Marketing: A Cultural Perspective by Felipe Korzenny and Betty Ann Korzenny
This was a great book to do research on Hispanic marketing as well as Latino cultural studies. If you are looking to buy it, check out Amazon, they have really good prices. I actually did this book review before but the video plugin stopped working and so I had to do a new one. Also, I had to correct myself in that both Dr. Felipe Korzenny and Betty Ann Korzenny teach at Florida State University.
Related articles
- Geoscape Introduces “Savvy University College of Business” (prweb.com)
- ImpreMedia and R. Paniagua, Inc. Sign Strategic Marketing Agreement (eon.businesswire.com)
- Report: 41% Of US Facebook Users Promote Product Fan Pages (allfacebook.com)
- Upcoming Savvy University College of Business Webinar to Feature Felipe Korzenny, Ph.D. (prweb.com)
Hispanic discussion panel: How Latinos use social media
This past week I had an opportunity to hear about how Hispanics are involved in social media by a group of panelists who are involved in this particular niche target. I like to thank the Multi-Cultural Special Interest Group and the DFW chapter of the American Marketing Association for putting this together, I thought this was a great idea for those who are interested in shifting to the Hispanic market. (more…)
Spotlight: Tommy Thompson, President of iNSPIRE!
On my last blog post, I had a great opportunity to interview Amber Gracia, the President of Cinco here in Dallas about how to market to Latinos in the Hispanic market segment as part of my research project. The next person on my interview list was Tommy Thompson, President of iNSPIRE!. (more…)
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