Salitre: True Colors of Puerto Rico.
Producer – Barbara Crudeli
Director – Otto Flores
Director of Photography/ Editor – Alex Berge

When we think of branding, we think of ads, radio and television commercials, special events; any form of  medium that will communicate to the audience. Normally we have imagery and text that are combined in a way to tell a story to the intended target market the value of a product or service. That’s what branding and advertising is all about, good storytelling.

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