Posts Tagged ‘Travel and Tourism’

Puerto Rico’s beauty branded through a digital video narrative

Salitre: True Colors of Puerto Rico.
Producer – Barbara Crudeli
Director – Otto Flores
Director of Photography/ Editor – Alex Berge

When we think of branding, we think of ads, radio and television commercials, special events; any form of  medium that will communicate to the audience. Normally we have imagery and text that are combined in a way to tell a story to the intended target market the value of a product or service. That’s what branding and advertising is all about, good storytelling.

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My trip to Puerto Rico: Mi Isla

I just returned from my latest trip to Puerto Rico, but this time it was a big family event, something that never happened in a good long time. This time around it was me, my girlfriend, my brother and his wife and 4 yr. old son, my sister and finally a friend. It has been years since my sister and brother have been to Puerto Rico to see family and friends and it was extra special because my nephew gets to see a part of his heritage for the first time. My nephew was so enthusiastic when he went to the beach for the very first time. He also enjoyed the authentic Puerto Rican food at Pinones and Guavate and he always wanted more. He was never shy around our family and friends over there and he never met them before but they quickly welcomed him with hugs and kisses. The most important part of the trip is having my grandpa see is family after so many years, especially seeing his great grandson for the first time in his life. I can tell that he was so ecstatic having his house filled with noise and people even if it’s for a a couple of days. I’m glad to see that my brother took the time to revisit his culture and family.

To me, visiting Puerto Rico at least once a year is a breath of fresh air, I feel rejuvenated of what’s around me. The beautiful island, loving family and friends, great food, music, culture and heritage makes up my Latino persona. Despite being such a small island, there is still so much to explore and I hope to continue that. For those who are of Latino heritage, I encourage you to visit country that your parents or grandparents came from, you might be able to discover your past and feel the need to explore your own Latino roots. And for those who are non-Hispanics, I think it’ll be great for you to visit a Latin country and enjoy what they have to offer, it may ignite some ideas for you to tap into the Hispanic market for your own business. Personally, I say you start with Puerto Rico, it’s gorgeous and you don’t need a passport since it is a US Commonwealth ; )

Me at Guavate
Me at Guavate

Lechon (roast pig) from Guavate
Lechon (roast pig) from Guavate

Ocean Park Beach
Ocean Park Beach
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